Jun 25, 2015

Nokia E71 Specifications

This site has all the details about E71's specifications. Check out the marketing angle of Nokia E71 in my other post where I draw a comparison between Noka E71 and Iphone from a website optimisation point of view.

Britain’s fattest man

Carl Thompson was known as Britain's fattest man, with his total weight adding up to an amazing 65 stone. Thompson lived alone in his apartment and would consume a daily menu that consisted of10,000 calories.

Telegraph says - We're all responsible for the death of Britain's fattest man

"Too many of us still dismiss obesity as a lifestyle choice, when the real problem is not a lack of willpower, but a lack of understanding and support, says Joel Snape"

He had to be fed in the bed and spend most of his time lying down 

Why you should never live with a Lion

Tippi Hedren is maybe best known for her role in the Alfred Hitchcock classic The BirdsBut as many
famous people usually doHedren channeled her fame and success into something well beyond what
regular people would think acceptable. She lived with a lion.

Jun 24, 2015


A GREAT FRONT , MALE, AND LOOKS RICH—sounds pretty much like the ideal boyfriend.Chanel's new timepiece, aptly named, BOY.FRIEND, is strikingly easy to wear, and has a COCO CHANNEL feel. Shaped like and octagon and  inspired the N°5 bottle and Paris' Place Vendôme,  

Apr 19, 2013

What did Omnicom do to get the HTC business?

Update :  They have already lost the business since this blog. I think they shouldnt have been so quiet as Samsung and Apple have been shouting on the top of their voices.

HTC awarded the media business to Omnicom in the beginning of 2013 . One of the key reasons Omnicom picked up the business is because they could show how they could weave-in content in the overall communications strategy.

HTCs "Quietly Brilliant" tagline would not let them create noise in the same manner a Samsung can. I was visiting Milan last year and it was incredulous to see a lighted Samsung billboard right on the walls of the the legendary Duomo (How does Samsung convince the Italians  to put a billboard on a hertage site) . Loud , Brash advertising  positioning like this will be alien for a brand like HTC.

Omnicom definitely told HTC - "You are doing things the wrong way !!!!".

This graphic shows that they clearly made things obvious for HTC that they are wrongly positioned in the and they should work on changing the way people look at HTC.

Dec 22, 2011

Why is Eoin Morgan a better batsman than AB De Villiers : Griffith University researcher Dr Nicholas Rhodes model might have answers

Griffith University researcher Dr Nicholas Rohde has used economic theory to compare batsmen from different eras. His model might be dependent how how has he set up the problem to find out the best batsman
In other words defining -  " What are the parameters in which the best batsman should be better than others?"

His area of specialisation is Statistics and Econometrics.

Now assuming he has used econometrics to compare. The problems can be set up in many ways  depending on which parameters are used to compare.

To compare batsmen -  Runs scored can be an Independent variable which would ideally lead to something like - Wins against difficult oppositions , Scored against best bowlers , Led to maximum series wins etc etc.

It will be difficult to say how has  has he set up the problem . In such cases more than the solution its important to investigate what is the problem!!

Nov 17, 2011

TV planning for China - CSM fused with CNRS

Kantar group has done well by bringing together CNRS (media data base) and CSM (TV database) to create TGR,which basically means that now TV planning is moving well beyond demographics and now its possible to have dogowners TV ratings if you are a dog biscuit brand.

Nov 16, 2011

Marketing in Rural China

I dont know whether MNCs are interested in marketing to the rural consumer when most of the companies are struggling to cover off the lower tiers like 2-3 and 4 but there are some interesting strategies listed in this Mckinsey report covering four broad areas - Franchising , Utilising Govt subsidies, Right fit pricing and lastely piggybacking on established networks like Hair which gets 40% of its revenues from rural.

By the way even compainies like Li Ning are finding difficult to cut ice in the rural China markets.
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