tag:blogger.com,1999:blog-5064090176565270402024-02-18T17:40:05.637-08:00MEDIAPOSTINGEntertainmentBrandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.comBlogger51125tag:blogger.com,1999:blog-506409017656527040.post-9471918894022695912015-06-25T22:15:00.000-07:002015-06-25T22:31:58.208-07:00Nokia E71 Specifications
This site has all the details about E71's specifications. Check out the marketing angle of Nokia E71 in my other post where I draw a comparison between Noka E71 and Iphone from a website optimisation point of view.
Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-51503402868708435192015-06-25T21:09:00.001-07:002015-06-25T21:22:03.284-07:00Britain’s fattest man
Carl Thompson was known as Britain's fattest man, with his total weight adding up to an amazing 65 stone. Thompson lived alone in his apartment and would consume a daily menu that consisted of10,000 calories.
Telegraph says - We're Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-18610432249361227992015-06-25T20:54:00.002-07:002015-06-25T20:58:19.137-07:00Why you should never live with a Lion
Tippi Hedren is maybe best known for her role in the Alfred Hitchcock classic The Birds. But as many
famous people usually do, Hedren channeled her fame and success into something well beyond what
regular people would think Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com1Asia35.173808317999587 104.414062521.690805817999589 83.7597655 48.656810817999585 125.0683595tag:blogger.com,1999:blog-506409017656527040.post-45935083118913580462015-06-24T23:55:00.000-07:002015-06-25T22:13:59.616-07:00CHANELS NEW WATCH FOR MEN
A GREAT FRONT , MALE, AND LOOKS RICH—sounds pretty much like the ideal boyfriend.Chanel's new timepiece, aptly named, BOY.FRIEND, is strikingly easy to wear, and has a COCO CHANNEL feel. Shaped like and octagon and inspired the N°5 bottle and Paris' Place Vendôme,
Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-69666011851334157882013-04-19T21:56:00.000-07:002015-06-26T01:23:30.502-07:00What did Omnicom do to get the HTC business?
Update : They have already lost the business since this blog. I think they shouldnt have been so quiet as Samsung and Apple have been shouting on the top of their voices.
HTC awarded the media business to Omnicom in the beginning of 2013 . One of the key reasons Omnicom picked up the business is because they could show how they could weave-in content in the overall Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-70849358794830764682011-12-22T00:52:00.000-08:002015-06-26T01:33:11.578-07:00Why is Eoin Morgan a better batsman than AB De Villiers : Griffith University researcher Dr Nicholas Rhodes model might have answers
Griffith University researcher Dr Nicholas Rohde has used economic theory to compare batsmen from different eras. His model might be dependent how how has he set up the problem to find out the best batsman
In other words defining - " What are the parameters in which the best batsman should be better than others?"
His area of specialisation is Statistics and Econometrics.
Now assuming Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-53064175799852018642011-11-17T06:44:00.000-08:002015-06-25T22:14:14.366-07:00TV planning for China - CSM fused with CNRS
Kantar group has done well by bringing together CNRS (media data base) and CSM (TV database) to create TGR,which basically means that now TV planning is moving well beyond demographics and now its possible to have dogowners TV ratings if you are a dog biscuit brand.
Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-49410435241103949292011-11-16T22:25:00.000-08:002015-06-25T22:14:33.424-07:00Marketing in Rural China
I dont know whether MNCs are interested in marketing to the rural consumer when most of the companies are struggling to cover off the lower tiers like 2-3 and 4 but there are some interesting strategies listed in this Mckinsey report covering four broad areas - Franchising , Utilising Govt subsidies, Right fit pricing and lastely piggybacking on established networks like Hair Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-35598455281928158512011-11-16T01:04:00.000-08:002011-11-16T01:07:14.178-08:00Almost half of China internet users hooked to ecommerce
The latest Acquity group China research says that 45% of people have bought from the web at least weekly.
And all this under the constraint the Visa and Master have very limited use in China.
One of the reasons that e commerce has taken off in China is that the portals like Taobao have a good process of payment through their Alipay system. And Activation of delivery is post delivery of goods.
Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-36475896029724059272011-11-14T01:33:00.000-08:002011-11-14T02:22:04.109-08:00Online growth in lower tier cities of China picking speed through mobile
One of the interesting points made in this news release by Synovate China is the increase of Mobile web-usage in the Tier5 cities of China. The mobile web usage in these remote areas(comparatively) has overtaken Tier1 cities Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-65277104699875158552010-10-05T07:09:00.000-07:002010-10-05T07:09:46.605-07:00BuzzCity: 17% rise in mobile advertising
Global - In unveiling the results of its Global Mobile Advertising Index for Q3 2010 today, BuzzCity data gathered over a three-month period (July - September) has revealed a worldwide growth of 17% in mobile advertising.
During the reporting quarter, a total of 54 markets respectively delivered monthly traffic exceeding 10 million impressions per month compared to previous periods with 44 Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-5754551370294170632010-10-05T07:04:00.000-07:002010-10-05T07:04:52.415-07:00Pioneer tipped to pick creative agency
Regional - Following a three-way pitch, Pioneer Electronics has appointed Creo Adworld as creative agency for its regional campaign, sources have told Marketing.
While Pioneer declined to comment, sources suggested that Creo is tasked with the campaign launch for Pioneer Electronics' various product series.
It was earlier reported that the campaign, conceptualised and executed in Singapore, Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-53689331224087328452010-09-21T08:32:00.000-07:002010-09-21T08:34:50.399-07:00Alibaba Buys 16% Sohu StakeBeijing - China's web portal Sohu.com said it will sell 32% of its search engine Sogou to strategic investors, including Chinese e-commerce company Alibaba Group.
In a statement, Sohu said it would sell 16% to Alibaba Group and Yunfeng Fund, a venture capital fund co-founded by Alibaba Group chairman Jack Ma (pictured), and another 16% to a fund invested by Sohu chairman Charles Zhang. Financial Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-79864273994333611152010-09-16T21:58:00.000-07:002010-09-16T22:04:48.196-07:00Nike creates Bleed Blue campaign to support cricket in IndiaThe campaign shows a very strong empathy towards cricket in India.Fantastic work by Nike and right on the pulse of the Indian crowds.Interesting part is that Cricket sits right on "Vitality" which is also the positioning for Nike as it stands for "energy" "creativity" etcBrandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-27642040465336124772009-09-03T21:27:00.000-07:002009-09-03T21:40:07.974-07:00Coke bomb - retesting !Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-22964692932030403602009-09-03T19:12:00.000-07:002009-09-05T06:02:47.860-07:00Vitantonio Liuzzi err Vitantonio luzzi er Vitantonio Luzi is Force Indias new DriverThere is a possibility that Vitantonio Liuzzi will be the new Force India driver in Monza and for the rest of the season.This was a fantastic gesture by VJM to release Fisi without any financial penalties and for the over all good of Formulae 1. With the work that has been put in by the Force india team which lad to the fantastic results in Spa and this gesture of letting Fisi go, VJ has raised Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-22068009743868228722009-08-31T20:13:00.000-07:002015-06-26T01:20:39.366-07:00Why facebook and old people dont gel....
This is not a perspective on who should be using facebook . I am posting this because a this is a real faux pas.
Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-37678208440165634082009-08-18T21:24:00.000-07:002009-09-03T21:52:56.254-07:00Why Nokia e71 and not apple iphone or Vice VersaE71While there are many ways of looking at what Nokia wants to deliver through the E71 product(that would depend on the advertising agency as well) but the list of keywords that they have put up in the meta description of their website actually tells us what they want to project E71 as.Here is the meta description of Nokia E71 on their website :The Nokia E71: designed for business, with Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-63059664493541876142009-07-23T00:30:00.000-07:002010-08-28T21:56:46.895-07:00Katrinakaif is the most popular actress in Indiakatrina kaif leads the search volume in comparison to Aishwaraya and Priyanka(Click to expand the image)Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-86895254953634977542009-07-22T19:16:00.000-07:002009-09-03T22:07:42.375-07:00Ramalinga Raju education made the difference ?If you wondering who is this post about , its about a self created entrepreneur called Ramalinga Raju who is the erstwhile chairman of Satyam, one of the top IT companies in the world . He was caught is a huge fraud case where he had swindled huge amount of money from Satyam coffers and yet managed to keep it under wraps.But in a positive light, what kind of education sparks off this kind of anBrandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-32120704584036896652009-07-20T06:29:00.000-07:002009-09-03T23:24:20.647-07:00Facebook privacy settings and the financial category dilemmaFacebook PrivacyWorks so well for private categories such as this!And doesnt work for other private categories like this One of the biggest threats to power brands like citibank is that they are not in a position to take any negative comments , but since they cannot shutoff facebook and twitter then just dont participate.While doing a project for one of our banking clients I realised that apart Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-11598606370041836632009-07-16T22:12:00.000-07:002009-09-03T23:29:27.149-07:00Fad element of social networking has a negative effect on the valuation of facebookI was recently conducting a training session on "social media". Normally , In a session like this I talk about how facebook is gaining traction. So I spoke of the 200 Million people on facebook at the moment. with how it almost the size of 5 time a country of Malaysian population etc.So a question popped up on how is facebook ranked among the top brands according to interbrand ?Well the Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-11983166449069771912009-07-08T06:43:00.000-07:002009-07-13T22:24:55.592-07:00BMW ShortiesBMW Shorties programme, it allowed the company the use of a collective of various digital tools and channels in empowering would-be filmmakers towards producing films which would stand the chance of attaining international recognition. The channels employed were extensive, which included an anchor website, video hosting sites, electronic direct mailers, blogs as well as a Facebook page. It is Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com1tag:blogger.com,1999:blog-506409017656527040.post-34807247330101401392009-07-06T21:09:00.000-07:002009-07-06T21:39:29.161-07:00Facebook learning from the Myspace debacleMark Zukerberg feels that if he pushes the throttle on facebook advertiing sales he can pile up a revenue of atleast a billion. But he feels this is not the time to make money but to garner market share.Citing an example of twitter he says that although twitter doesnt make any money but they are going in the right direction also he said that "MySpace focussed too much on selling advertisements -Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-36840805908116734372009-07-06T01:47:00.000-07:002009-07-13T20:25:13.809-07:00Great facebook profilesPringles (viral videos)Coca-Cola (authentic message and respect to fanbase)Starbucks (great status updates)Adidas (linking to social media campaigns) Red Bull (incorporation of Twitter into Fan Page)Carol Phillips, in her blog ‘Millennial marketing’ explains why ‘brands make poor friends’. Social media and online communities are all about people talking to each other; a brand encroaching on this Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0