Regional - Following a three-way pitch, Pioneer Electronics has appointed Creo Adworld as creative agency for its regional campaign, sources have told Marketing.
While Pioneer declined to comment, sources suggested that Creo is tasked with the campaign launch for Pioneer Electronics' various product series.
It was earlier reported that the campaign, conceptualised and executed in Singapore, will eventually roll out to other markets in APAC.
Pioneer called the pitch earlier this year.
Creo Adworld has previously worked with Pioneer Electronics on project basis