Oct 5, 2010

BuzzCity: 17% rise in mobile advertising


Global - In unveiling the results of its Global Mobile Advertising Index for Q3 2010 today, BuzzCity data gathered over a three-month period (July - September) has revealed a worldwide growth of 17% in mobile advertising.


During the reporting quarter, a total of 54 markets respectively delivered monthly traffic exceeding 10 million impressions per month compared to previous periods with 44 markets in Q2 and 32 in Q1.
The Global Mobile Advertising Index tracks activity across BuzzCity's network which comprises of over 2500 publishers globally. The findings represent a measure of advertiser demand for mobile internet advertising.
For Q3, Malaysia demonstrated an overall growth of 22% - an 8% rise compared to Q1's 14%. The upward spike has boosted its ranking back into the Top 10 position in terms of global mobile advertising growth.
The table below reflects the Top 20 most active countries in Q3.
 
Ad Banners Served Q3 2010 :
BuzzCity Mobile Internet Ad Network
Rank
COUNTRY 
 Q3 2010
Q3 Growth
1
Indonesia
        3,685,538,814
-16%
2
India
        3,681,308,166
70%
3
United States
           976,971,596
30%
4
South Africa
           700,490,789
18%
5
Kenya
           506,116,064
116%
6
Saudi Arabia
           297,305,172
68%
7
Vietnam
           293,177,502
8%
8
Libyan Arab Jamahiriya
           255,180,248
154%
9
United Kingdom
           239,048,780
25%
10
Malaysia
           193,599,038
22%
11
Canada
           157,398,150
-22%
12
China
           145,609,870
130%
13
Mexico
           135,747,207
18%
14
Bangladesh
           134,419,000
-9%
15
Thailand
           128,012,118
31%
16
Australia
           113,504,284
44%
17
Nigeria
           111,534,669
-27%
18
Korea, Republic of
           105,241,661
97%
19
Egypt
           100,780,012
-39%
20
Turkey
           100,476,860
66%

"No less than 14 countries have witnessed a double-digit growth in mobile advertising over the last three months, with three markets - Libya, Korea and Kenya seeing triple-digit growth," Dr. KF Lai (pic), CEO of BuzzCity, said.
"India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of a double-digit growth. The key countries that stand out as showing strong sustainable growth are India with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%)," he added.
BuzzCity delivered 15 billion ad impressions in Q3 2010 across 200 countries

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