May 11, 2009

Google seems desperate to promote Chrome its web browser

Google is promoting its newly launched web browser "Chrome" through a series of TV Ads.

Well there is nothing wrong in having a TV commercial promote your product but Google till now had avoided the traditional marketing route.

After its launch in September , the numbers dont seem to favour Google .

Chrome is used by just 1.4% of internet users compared to Microsoft’s Internet Explorer, used by 66% of users, according to Net Applications market share statistics. Mozilla’s Firefox comes in second place, as the browser choice of 22% of web users and Apple’s Safari program comes in third, with 8%..(

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