tag:blogger.com,1999:blog-5064090176565270402011-12-22T01:02:18.030-08:00DiscussionsBrandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.comBlogger461100tag:blogger.com,1999:blog-506409017656527040.post-70849358794830764682011-12-22T00:52:00.000-08:002011-12-22T00:52:18.750-08:00

Griffith University researcher Dr Nicholas Rohde has used economic theory to compare batsmen from different eras. His model might be dependent how how has he set up the problem to find out the best batsman In other words defining -  " What are the parameters in which the best batsman should be better than others?" His area of specialisation is Statistics and Econometrics. Now assuming he has

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-53064175799852018642011-11-17T06:44:00.000-08:002011-11-17T06:44:38.096-08:00

Kantar group has done well by bringing together CNRS (media data base) and CSM (TV database) to create TGR,which basically means that now TV planning is moving well beyond demographics and now its possible to have dogowners TV ratings if you are a dog biscuit brand.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-49410435241103949292011-11-16T22:25:00.000-08:002011-11-16T22:25:10.415-08:00

I dont know whether MNCs are interested in marketing to the rural consumer when most of the companies are struggling to cover off the lower tiers like 2-3 and 4 but there are some interesting strategies listed in this Mckinsey report covering four broad areas - Franchising , Utilising Govt subsidies, Right fit pricing and lastely piggybacking on established networks like Hair which gets 40% of

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-35598455281928158512011-11-16T01:04:00.000-08:002011-11-16T01:07:14.178-08:00

The latest Acquity group China research says that 45% of people have bought from the web at least weekly. And all this under the constraint the Visa and Master have very limited use in China. One of the reasons that e commerce has taken off in China is that the portals like Taobao have a good process of payment through their Alipay system. And Activation of delivery is post delivery of goods.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-36475896029724059272011-11-14T01:33:00.000-08:002011-11-14T02:22:04.109-08:00

                     One of the interesting points made in this news release by Synovate China is the increase of Mobile web-usage in the Tier5 cities of China. The mobile web usage in these remote areas(comparatively) has overtaken Tier1 cities showing how quickly the lower tier consumers are become digitally savvy in this country which seems to be on steroids as far as economic growth is

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-65277104699875158552010-10-05T07:09:00.000-07:002010-10-05T07:09:46.605-07:00

Global - In unveiling the results of its Global Mobile Advertising Index for Q3 2010 today, BuzzCity data gathered over a three-month period (July - September) has revealed a worldwide growth of 17% in mobile advertising. During the reporting quarter, a total of 54 markets respectively delivered monthly traffic exceeding 10 million impressions per month compared to previous periods with 44

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-5754551370294170632010-10-05T07:04:00.000-07:002010-10-05T07:04:52.415-07:00

Regional - Following a three-way pitch, Pioneer Electronics has appointed Creo Adworld as creative agency for its regional campaign, sources have told Marketing. While Pioneer declined to comment, sources suggested that Creo is tasked with the campaign launch for Pioneer Electronics' various product series. It was earlier reported that the campaign, conceptualised and executed in Singapore,

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-53689331224087328452010-09-21T08:32:00.000-07:002010-09-21T08:34:50.399-07:00

Beijing - China's web portal Sohu.com said it will sell 32% of its search engine Sogou to strategic investors, including Chinese e-commerce company Alibaba Group. In a statement, Sohu said it would sell 16% to Alibaba Group and Yunfeng Fund, a venture capital fund co-founded by Alibaba Group chairman Jack Ma (pictured), and another 16% to a fund invested by Sohu chairman Charles Zhang. Financial

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-79864273994333611152010-09-16T21:58:00.000-07:002010-09-16T22:04:48.196-07:00

The campaign shows a very strong empathy towards cricket in India.Fantastic work by Nike and right on the pulse of the Indian crowds.Interesting part is that Cricket sits right on "Vitality" which is also the positioning for Nike as it stands for "energy" "creativity" etc

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-27642040465336124772009-09-03T21:27:00.000-07:002009-09-03T21:40:07.974-07:00

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-22964692932030403602009-09-03T19:12:00.000-07:002009-09-05T06:02:47.860-07:00

There is a possibility that Vitantonio Liuzzi will be the new Force India driver in Monza and for the rest of the season.This was a fantastic gesture by VJM to release Fisi without any financial penalties and for the over all good of Formulae 1. With the work that has been put in by the Force india team which lad to the fantastic results in Spa and this gesture of letting Fisi go, VJ has raised

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-22068009743868228722009-08-31T20:13:00.000-07:002009-09-03T21:31:16.718-07:00

This is not a perspective on who should be using facebook . I am posting this because a this is a real faux pas.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-37678208440165634082009-08-18T21:24:00.000-07:002009-09-03T21:52:56.254-07:00

E71While there are many ways of looking at what Nokia wants to deliver through the E71 product(that would depend on the advertising agency as well) but the list of keywords that they have put up in the meta description of their website actually tells us what they want to project E71 as.Here is the meta description of Nokia E71 on their website :The Nokia E71: designed for business, with

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-63059664493541876142009-07-23T00:30:00.000-07:002010-08-28T21:56:46.895-07:00

katrina kaif leads the search volume in comparison to Aishwaraya and Priyanka(Click to expand the image)

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-86895254953634977542009-07-22T19:16:00.000-07:002009-09-03T22:07:42.375-07:00

If you wondering who is this post about , its about a self created entrepreneur called Ramalinga Raju who is the erstwhile chairman of Satyam, one of the top IT companies in the world . He was caught is a huge fraud case where he had swindled huge amount of money from Satyam coffers and yet managed to keep it under wraps.But in a positive light, what kind of education sparks off this kind of an

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-32120704584036896652009-07-20T06:29:00.000-07:002009-09-03T23:24:20.647-07:00

Facebook PrivacyWorks so well for private categories such as this!And doesnt work for other private categories like this One of the biggest threats to power brands like citibank is that they are not in a position to take any negative comments , but since they cannot shutoff facebook and twitter then just dont participate.While doing a project for one of our banking clients I realised that apart

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-11598606370041836632009-07-16T22:12:00.000-07:002009-09-03T23:29:27.149-07:00

I was recently conducting a training session on "social media". Normally , In a session like this I talk about how facebook is gaining traction. So I spoke of the 200 Million people on facebook at the moment. with how it almost the size of 5 time a country of Malaysian population etc.So a question popped up on how is facebook ranked among the top brands according to interbrand ?Well the

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-11983166449069771912009-07-08T06:43:00.000-07:002009-07-13T22:24:55.592-07:00

BMW Shorties programme, it allowed the company the use of a collective of various digital tools and channels in empowering would-be filmmakers towards producing films which would stand the chance of attaining international recognition. The channels employed were extensive, which included an anchor website, video hosting sites, electronic direct mailers, blogs as well as a Facebook page. It is

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com1tag:blogger.com,1999:blog-506409017656527040.post-34807247330101401392009-07-06T21:09:00.000-07:002009-07-06T21:39:29.161-07:00

Mark Zukerberg feels that if he pushes the throttle on facebook advertiing sales he can pile up a revenue of atleast a billion. But he feels this is not the time to make money but to garner market share.Citing an example of twitter he says that although twitter doesnt make any money but they are going in the right direction also he said that "MySpace focussed too much on selling advertisements -

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-36840805908116734372009-07-06T01:47:00.000-07:002009-07-13T20:25:13.809-07:00

Pringles (viral videos)Coca-Cola (authentic message and respect to fanbase)Starbucks (great status updates)Adidas (linking to social media campaigns) Red Bull (incorporation of Twitter into Fan Page)Carol Phillips, in her blog ‘Millennial marketing’ explains why ‘brands make poor friends’. Social media and online communities are all about people talking to each other; a brand encroaching on this

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-22019751333456705912009-06-28T20:41:00.001-07:002009-07-05T10:42:15.643-07:00

This is an interesting book. Have a peek!7 Ways Facebook Will Change Your LifeView more presentations from Paul Dunay.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-8349459371712936412009-06-25T21:27:00.000-07:002009-06-25T22:12:02.415-07:00

Announcing Michael Jackson's death finally may not be enough!Perez Hilton (popular blogger), suffered a huge backlash on his reporting about Michael Jacksons passing away on twitter. Meanwhile, a backlash called #unfollowperez is attempting to shame the blogger through TwitterHis post yesterday :

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-61302266906304214212009-06-25T20:51:00.000-07:002009-07-13T06:43:21.108-07:00

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-61203116787750190762009-06-24T03:21:00.001-07:002009-06-25T03:16:42.879-07:00

More on Twitter ; also contains Dells Twitter strategy. Stwittergy: Twitter for Business (Twitter Strategy, Marketing & SEO)View more OpenOffice presentations from Stwittergy.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-50701967970853360872009-06-24T03:17:00.001-07:002009-06-24T03:17:13.930-07:00

Check out this SlideShare Presentation: Thoughts on how some brands have used facebook.Your Facebook Strategy: Opportunities of a Ready-Made PlatformView more OpenOffice presentations from jeremiah_owyang.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-70716410270032492892009-06-09T01:38:00.000-07:002009-06-22T00:19:03.957-07:00

"Google squared gives good comparitive results on specific searches and bad ones on broad ones.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-6748445726930629222009-06-08T10:10:00.000-07:002010-09-21T07:48:49.674-07:00

I was jotting down an executive summary on online trends in 2009 for a media factbook. In the process, I reffered the comscore pecking order and the results were interesting. While comscore often is used to evaluate which sites to select in the media plan on the basis of variety of parameters like impressions, reach etc but comscore doesnt nessasarily evaluate only advertising-accepting sites.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-71433033270824898372009-06-07T23:37:00.000-07:002009-06-08T00:37:12.159-07:00

The reason I am writing this is because its seems to be a real issue now. Even one of my bigger clients(incidentally is quite online savvy is trying to get a grip on the scattered world of blogging.Corporates which tend to take themselves very seriously without having the heart to take criticism are quite scared of this new media. I went to www.nuffnang.com.my(largest blog aggregator in Malaysia

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-722808036057638852009-06-02T22:13:00.000-07:002009-06-02T22:27:21.092-07:00

Read a blog recently which says draws a parralel between what social media stands for - its obvious - sharing .funnily even communism stands for it but the difference is the , communism forces it top down whereas web 2.0 does it bottom up.And ironically china is the first one to block all social sites before the tinammen square celebrations.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-67876232037157342092009-05-28T23:37:00.000-07:002009-05-28T23:42:37.022-07:00

The best guide to Bing I've seen so far is Microsoft's video about the "decision engine," which gives you a good idea how it works for a targeted set of query types. If your query is not one of those types, of course, it doesn't work as well. However, the query interface seems to be better than Google's, in general. Whether the particular results (ie sites found) are better than Google's is a

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-32938425170291509062009-05-11T11:44:00.000-07:002009-05-11T11:46:00.778-07:00

With Rupert Murdoch planning to start charging for access to some of the content of his newspaper's websites is this the end of the age of free? But will it rescue the newspaper industry? Or is the Kindle or other ebook reader the answer? And if free news on the web is unsustainable from advertising what about YouTube, Twitter and Facebook?posted by fearfulsymmetry at 3:18 AM

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com1tag:blogger.com,1999:blog-506409017656527040.post-13658327226590316062009-05-11T10:33:00.000-07:002009-06-08T10:37:14.254-07:00

Google is promoting its newly launched web browser "Chrome" through a series of TV Ads.Well there is nothing wrong in having a TV commercial promote your product but Google till now had avoided the traditional marketing route.After its launch in September , the numbers dont seem to favour Google .Chrome is used by just 1.4% of internet users compared to Microsoft’s Internet Explorer, used by 66%

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-47173261320646503952008-06-27T03:24:00.000-07:002008-06-27T01:11:35.161-07:00

DISPATCHES from the NEW WORLD of MEDIA ! A Newspaper Ad in a top Malaysian Newspaper would cost you RM 40,000-50,000 for a Full Page Full Colour and the reach will be in the range of 15%-40% depending on the Target Group.A 40X60 Billboard in a strategic Location in KL will cost the advertiser ~ RM 300,0000 – 400,000 Annualy.So why is it that the adex spends in Malaysia is not being dominated by

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com1tag:blogger.com,1999:blog-506409017656527040.post-43919562847642520202008-06-27T00:52:00.001-07:002008-06-27T00:55:03.028-07:00

Aegis dominated the MSA 2008 with a clear agency for the future in Vizeum.

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-60434101749068046542008-06-26T23:48:00.000-07:002009-06-03T02:40:18.825-07:00

Desperate times bring desperate measures. Royal Philips Electronics recently patented a device that would force viewers to watch commercials by locking the channel when ads run. That got me thinking. Does it have an eye lock also? And will they sell it as “engagement TV?”The Philips announcement is a different way of thinking about engagement that we tend to overlook. Not how to engage consumers,

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-63116189444920624552008-06-26T23:44:00.000-07:002008-06-26T23:46:39.802-07:00

My kid’s favorites are Dinosaurs. They run right past the sea anemones, which barely leave a smudge, straight to those big white bones.There’s a lesson in media planning buried with the fossils: Media has a skeleton too. It’s called Reach and Frequency. Those bones hold the softer stuff, Receptivity, Attentiveness and Engagement. And like the time-bleached Dinosaur, media’s bones are getting

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-60093253132137626092008-06-26T23:19:00.001-07:002008-06-26T23:19:59.865-07:00

It’s pretty clear that the strategy of buying a key sports property and then try to build distribution doesn’t work, specially is vast countries like India and China.The recent Win TV debacle exemplifies that.Less than 20,000 have signed up for Win TV’s EPL coverage, on which USD 50 Million was spent as procurement money for the rights.The projections were 1.2 million which is much lesser than

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-36711489572075200332008-05-25T20:21:00.000-07:002009-07-17T02:48:11.647-07:00

Best things to happen to Live Cricket is not Harsha Bhogle but “Sopcasting”.I went to to Moscow recently and coming from Asia , found the enviorment a bit off to my tastes in Moscow (probably even Europeans find it a little weird) , Was apprehended at the airport and half n hour later handed back my documents without any reason given for the delay.TV was all of five Russian channels including the

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-69446855285298201262008-05-25T20:13:00.000-07:002008-05-26T01:38:38.863-07:00

Embedded communications is the key to the success for brands today.All Donald Trump's latest book releases say : From the star of NBC’s hit show The Apprentice.All Apremtice’s Promos say : Starring Billionaire Tycoon “Donald Trump”Lets look at a few examples. So how do you know Donald Trump, well I started knowing him from “The Apprentice” show on Prime Time. His Aura his way of working

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-70290538614812548202008-05-20T22:59:00.000-07:002008-05-21T00:11:46.771-07:00

Now Lets look at the way Modelling progresses: Suppose we are trying to find out the relation between Credit Card Transactions and TV,Print&Radio Advertising.The correlation between Credit Card Transaction and Print Spends is 0.29The correlation between Credit Card Transaction and Radio Spends is 0.25The correlation between Credit Card Transaction and TV Spends is -0.00806So there is no

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-79077306529401371762008-05-19T02:49:00.000-07:002008-05-19T03:04:34.589-07:00

Nielsen Misgivings:The highest Nielsen income filter says RM 5000+ , now if we have to find out what does a guy having an income of RM 7500 consume differently from a guy having an income of RM 13000.Or if we assume, that one of the reasoning that 60% of the Malaysian population lies below RM 4000(Nielsen)Then whats the point of having so many malls in KL , selling Gucci and Calvin Klien(Maybe

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-16870362766871797392008-03-25T20:11:00.000-07:002008-04-16T23:09:07.764-07:00

How does Jack decide whom to go for ??Research has shown that Jack makes a descion based on many factors and looks is just one of them: "Stereotypes are the problem. Different people like different things. Plenty of guys like smart or smarter women. Now,... controlling women...that's a different story." When choosing which media to go in for and how much to spend there are many brand /

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-9491006379614884042008-03-25T01:53:00.000-07:002008-03-25T02:05:42.742-07:00

FICCI Frames 2008: Spotlight on the business of Media & Entertainment from today BBC wins back F1 broadcast rights from 2009IndiaExchange4mediaAgencyfaqsMalaysiaAdoimagazineApacBrandrepublicChinaAdage

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-56198470785713132152008-03-24T22:29:00.001-07:002008-03-24T23:17:04.190-07:00

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-28962008202884525672008-03-20T23:47:00.000-07:002008-06-26T21:58:21.843-07:00

PR monster has many arms: Don’t try to cut themIs China suffering for its past sins? Well the story goes like this; your past comes and haunts you when you are on the verge of cracking the biggest deal of your life? The Tibet issue is coming up from most unexpected of places and set-off tremors into the upper echelons of the administrative council for the Olympics. Its haunted Russia also in the

Brandlaunchhttp://www.blogger.com/profile/00859424200116505305noreply@blogger.com0tag:blogger.com,1999:blog-506409017656527040.post-84004281249312081942008-03-20T23:27:00.000-07:002009-07-13T23:03:47.009-07:00

The top media agencies in Malaysia are Mindshare,Vizeum ,Carat,Universal Mcann,OMD. While appying to Malaysian agencies,the best bet will be through aquent as they have an office in Malaysia This blog on the right hand panel has the relevant contacts to apply to any of these places but its better to send out the emails to the following heads of the organisations as well. Mindshare Conatct :

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